What is beauty?

"Yobi" is a comprehensive brand for commercial use in hotels and restaurants.

Since our founding in 1972, we have been supporting professional chefs working in hotels and restaurants.

We would like to tell you what the Yobi brand values.

"Usefulness" and "Beauty"
In between

Where functionality is met, beauty naturally emerges.

This philosophy is expressed in the vessels and tools created by "Yobi", the beauty of their functionality and the beauty of their design.

More than just a tool, it is a tool that stimulates and heightens the user's creativity.
The rich creativity and delicate sensibilities of the Japanese people, both makers and users, have mutually respected each other's existence and have not only continued to preserve traditions, but have also had a history of boldly combining and developing Japanese and Western, new and old.

The culture of "food"
Has supported
"Use of Beauty"

Professional chefs, voices from the field,
A history of responding to needs

For over 40 years since our founding, we have continued to manufacture commercial products for hotels and restaurants. It all started with "Yobi" barrels.
The first small step captured the hearts of users, meeting their expectations and creating new possibilities.
We have always listened to the voices of those in the field and have continued to develop products that are needed.

Currently, we handle more than 20,000 items in total. The "Yobi" catalog alone lists more than 5,000 items.

When creativity and hard work come together, we can see the evolution of "beauty in use."
After 40 years, which is not a short time, Yobi has gained the skills, trust, and a future that satisfies the hearts of its users.

The blessings of Gifu,
Receive.

We are grateful for the blessings nurtured by the rich nature of Gifu.

For over 40 years since our founding, we have continued to manufacture commercial products for hotels and restaurants.
Wood, earth, paper, bamboo... Gifu has been blessed with many natural blessings since ancient times.
Throughout its long history, these blessings have produced many proud crafts, including woodworking, pottery, and washi paper.

The appeal of "Yobi" is that it responds to customer requests such as "I want you to make something like this" or "I can't find anywhere else that can make this."
Gifu is a place where almost all of the ingredients are available and the product can be made.
A characteristic of manufacturing is that it is often made using many combinations and complex elements, including materials.
In this manufacturing process, the fact that many manufacturing processes are completed in one place means that
We at Yobi think about what can be done in Gifu, a city rich in natural materials.
It is only because "Yobi" was born in Gifu that it is able to provide everyday "use" and "beauty" that is not special, but that anyone can use and that many people can enjoy.

To be inherited,
Handmade.

Handiwork is supported by the pride of leaving behind good work.

In addition to the precision of the techniques, the careful handcrafting of each piece is
It was born in Gifu, where craftsmen with fine quality and delicate aesthetic sense are still active today.
Rather than being conscious of being a contemporary master, he has a sincere passion for craftsmanship,
Our attitude of responding to each and every job with high technical ability is
We create timeless beauty.
Because these are utensils and tools that we use every day, they require the warmth of handcrafted items and simple, elegant beauty.

"Yobi" is not just about inherited techniques and ideas, but also about blending them with the demands of the times.
We approach manufacturing with the flexibility to blend in well with the environment.
Gifu is home to reliable handmade crafts that have been passed down and continued to be passed down.
Rather than leaving handmade crafts as they are, we aim to create handicrafts that are welcomed by many people and the world.

A sign of "beauty"

Good work, work that pleases you - that is the mark of "Yobi."

Rather than prioritizing design, we create tableware and tools that are pleasing to many people, and we do so from the perspective of the user, not just functionality.
Changing its shape to suit the times and lifestyles is what is now required for "beauty in use."
For Yobi, turning desired requests into reality is a difficult yet enjoyable challenge.
We believe that our products are in demand because they resonate with our unchanging approach to creating "Yobi" products.

"Yobi" products do not display the brand logo "Yobi."
Even though we do not name the products that you use every day, we believe that you will be able to sense the beauty of utility through their ease of use and high level of perfection.

It is not something special, but something that is always there for the user, and exists as a matter of course, which makes the user happy. This is the very sign of "beauty in use."